The folks behind the Austin-based start-up Mifft didn’t feel like shelling out thousands of dollars for a mere table in the South by Southwest exhibit hall. So they spent $3,000 on an ancient schoolbus and turned it into a mobile briefing room and taxi service. (The bus’s previous owner fixed it up with some help from his father and drove it across the country, which explains the inscription on the ceiling: “Don’t die. Love, Dad.”) If you tweet at Mifft they will pick you up and give you a ride while telling you about Mifft, which offers a private feedback channel for businesses. Or you can get lucky as I did and flag them down on the street, sparing yourself a long walk to the convention center. It was a very Austin-style pitch — I had to ask them what the company did. — David Gallagher
