The New York Times

The New York Times descends on Austin for the 2013 South by Southwest Interactive festival.
Tagged: SXSW
Tonight at the Jay-Z concert, sponsored by American Express, the audience was exuberant, particularly during the performance of “Empire State of Mind.” In an apparent nod to the media industry-heavy crowd, the logos of the New Yorker, the New York Post, New York magazine and The New York Times, above, flashed on the screens.
The show was live-streamed on YouTube and by 10 p.m. had nearly 16 million video views. The made-for-Twitter audience was encouraged to tweet throughout the performance using song title hashtags, but the overwhelmed mobile network inside the Austin City Limits theater made that all but impossible to do. Instead, people took pictures and enjoyed some offline time. — Lexi Mainland

Tonight at the Jay-Z concert, sponsored by American Express, the audience was exuberant, particularly during the performance of “Empire State of Mind.” In an apparent nod to the media industry-heavy crowd, the logos of the New Yorker, the New York Post, New York magazine and The New York Times, above, flashed on the screens.

The show was live-streamed on YouTube and by 10 p.m. had nearly 16 million video views. The made-for-Twitter audience was encouraged to tweet throughout the performance using song title hashtags, but the overwhelmed mobile network inside the Austin City Limits theater made that all but impossible to do. Instead, people took pictures and enjoyed some offline time. — Lexi Mainland

Between sessions on the corner of Trinity and 4th St. outside the Austin Convention Center.

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At a panel on the ethics and pitfalls of facial recognition, the organizers showed this marketing video, which makes facial recognition seem like an awful lot of fun and not creepy at all. But they also pointed out that this is an entirely unregulated area, and as companies like Face.com bring facial recognition tools to the masses, it’s time to think about whether this is a good thing from a privacy perspective.

I also learned a new word, renonymize, which David Eisenberg defines this way:

To discover, using data from an “anonymized” data set (a data set from which the explicit identifying data has been removed) which specific individuals generated the data.

This was what happened with AOL’s search data disaster in 2006, and in several cases since. — David Gallagher

Getting a demo of the new Timeline apps that Facebook unveiled on Monday at Southby, which includes partnerships with companies like The Onion, Fandango and Foursquare. Alisa Simon-Gould, director of marketing at Pose, a fashion app for the iPhone and iPad, showed off how the new integration will push photos and updates from the app straight to a user’s Facebook page. It’s similar to how Spotify users that linked their Facebook accounts to the music service can share which songs they are listening to in real-time. The benefit for companies? Massive growth and reach, she said.
"We’ve been seeing five times the engagement across our platform," she said. — Jenna Wortham

Getting a demo of the new Timeline apps that Facebook unveiled on Monday at Southby, which includes partnerships with companies like The Onion, Fandango and Foursquare. Alisa Simon-Gould, director of marketing at Pose, a fashion app for the iPhone and iPad, showed off how the new integration will push photos and updates from the app straight to a user’s Facebook page. It’s similar to how Spotify users that linked their Facebook accounts to the music service can share which songs they are listening to in real-time. The benefit for companies? Massive growth and reach, she said.

"We’ve been seeing five times the engagement across our platform," she said. — Jenna Wortham

For a second year in a row, the GroupMe Grill has been handing out grilled cheese sandwiches and free beer through the day to anyone who has their group messaging service installed on a mobile device. They estimate that they are dishing out roughly 1,500 grilled cheese sandwiches (stamped with their logo) and 5 kegs of beer a day. — Jeremy Zilar

For a second year in a row, the GroupMe Grill has been handing out grilled cheese sandwiches and free beer through the day to anyone who has their group messaging service installed on a mobile device. They estimate that they are dishing out roughly 1,500 grilled cheese sandwiches (stamped with their logo) and 5 kegs of beer a day. — Jeremy Zilar

The folks behind the Austin-based start-up Mifft didn’t feel like shelling out thousands of dollars for a mere table in the South by Southwest exhibit hall. So they spent $3,000 on an ancient schoolbus and turned it into a mobile briefing room and taxi service. (The bus’s previous owner fixed it up with some help from his father and drove it across the country, which explains the inscription on the ceiling: “Don’t die. Love, Dad.”) If you tweet at Mifft they will pick you up and give you a ride while telling you about Mifft, which offers a private feedback channel for businesses. Or you can get lucky as I did and flag them down on the street, sparing yourself a long walk to the convention center. It was a very Austin-style pitch — I had to ask them what the company did. — David Gallagher

The folks behind the Austin-based start-up Mifft didn’t feel like shelling out thousands of dollars for a mere table in the South by Southwest exhibit hall. So they spent $3,000 on an ancient schoolbus and turned it into a mobile briefing room and taxi service. (The bus’s previous owner fixed it up with some help from his father and drove it across the country, which explains the inscription on the ceiling: “Don’t die. Love, Dad.”) If you tweet at Mifft they will pick you up and give you a ride while telling you about Mifft, which offers a private feedback channel for businesses. Or you can get lucky as I did and flag them down on the street, sparing yourself a long walk to the convention center. It was a very Austin-style pitch — I had to ask them what the company did. — David Gallagher

Barry Diller, chairman of IAC: I’m not saying that cable and satellite are dead.

Ali Velshi, CNN business correspondent: Good, because I’d be coming to you for a job.

Mr. Diller: That’s all right, everybody does.

In this morning’s discussion with Barry Diller, where he walked the audience through his forthcoming Aereo cloud-based TV service. Unless a lawsuit stops it from debuting next week, it will stream live broadcasts to Internet devices for $12 a month. — Lexi Mainland