The New York Times

The New York Times descends on Austin for the 2013 South by Southwest Interactive festival.

Going Going Back Back To Austin Austin

This Friday marks the start of another South by Southwest Interactive conference, where thousands of early-adopters, entrepreneurs and venture capitalists make their annual pilgrimage to the sunny sprawl of Austin, Tex., to talk tech and get their fill of barbeque.

And once again, The New York Times will be there, with extra chargers, notebooks and cowboy boots in tow. 

As part of our coverage of this year’s fest, we’re resurrecting our Tumblr, which we will keep laced with live updates and dispatches from the ground.

We’ve got a new cast of characters contributing and sharing their experiences in Austin, from their most memorable hallway conversations and favorite events to party observations and strange encounters during the week.

We’re saddling up. We hope you’ll come along for the ride with us.