SXSW Interactive is, in a way, one big conflicted mishmash of openness and exclusivity. In this context technology, both hardware and software, is about enabling communication for worldwide social networks and individuals alike. Share your location with 50 million others, but keep your password to yourself.
There are the panels about privacy and anonymity, and there are ones about transparency and universality. There are parties hosted by companies eager for attention, where you can drop in, uninvited and rolling 10 deep — and those other parties that you’re probably not getting into, no matter what the affiliation dangling from your neck may say. There are the BBQ joints within walking distance for any curious and hungry attendee, and there are those taco spots on the outskirts of Austin, inaccessible to anyone without a car and a local friend willing to share these secret gems. As it turns out, there is pretty decent free Wi-Fi around the convention center that is open to all. But then there is that locked, much better Wi-Fi presumably available to whomever SXSW deems a VIP. At the end of the day, everybody is welcome to sit, stand, listen, eat and drink, talk or dance at least somewhere within the city limits. A small subset were able to do some or all of these things with a much more curated, if you will, pool of attendees. — Andrew Kueneman