The New York Times

The New York Times descends on Austin for the 2013 South by Southwest Interactive festival.
Tonight at the Jay-Z concert, sponsored by American Express, the audience was exuberant, particularly during the performance of “Empire State of Mind.” In an apparent nod to the media industry-heavy crowd, the logos of the New Yorker, the New York Post, New York magazine and The New York Times, above, flashed on the screens.
The show was live-streamed on YouTube and by 10 p.m. had nearly 16 million video views. The made-for-Twitter audience was encouraged to tweet throughout the performance using song title hashtags, but the overwhelmed mobile network inside the Austin City Limits theater made that all but impossible to do. Instead, people took pictures and enjoyed some offline time. — Lexi Mainland

Tonight at the Jay-Z concert, sponsored by American Express, the audience was exuberant, particularly during the performance of “Empire State of Mind.” In an apparent nod to the media industry-heavy crowd, the logos of the New Yorker, the New York Post, New York magazine and The New York Times, above, flashed on the screens.

The show was live-streamed on YouTube and by 10 p.m. had nearly 16 million video views. The made-for-Twitter audience was encouraged to tweet throughout the performance using song title hashtags, but the overwhelmed mobile network inside the Austin City Limits theater made that all but impossible to do. Instead, people took pictures and enjoyed some offline time. — Lexi Mainland