The New York Times

The New York Times descends on Austin for the 2013 South by Southwest Interactive festival.
Getting a demo of the new Timeline apps that Facebook unveiled on Monday at Southby, which includes partnerships with companies like The Onion, Fandango and Foursquare. Alisa Simon-Gould, director of marketing at Pose, a fashion app for the iPhone and iPad, showed off how the new integration will push photos and updates from the app straight to a user’s Facebook page. It’s similar to how Spotify users that linked their Facebook accounts to the music service can share which songs they are listening to in real-time. The benefit for companies? Massive growth and reach, she said.
"We’ve been seeing five times the engagement across our platform," she said. — Jenna Wortham

Getting a demo of the new Timeline apps that Facebook unveiled on Monday at Southby, which includes partnerships with companies like The Onion, Fandango and Foursquare. Alisa Simon-Gould, director of marketing at Pose, a fashion app for the iPhone and iPad, showed off how the new integration will push photos and updates from the app straight to a user’s Facebook page. It’s similar to how Spotify users that linked their Facebook accounts to the music service can share which songs they are listening to in real-time. The benefit for companies? Massive growth and reach, she said.

"We’ve been seeing five times the engagement across our platform," she said. — Jenna Wortham